Powerade Madness
May 2023New formula, more madness. We were tasked with creating exciting new content to launch Powerade's new US social accounts. With 50% more electrolytes, it was only right to push creative 200% more.
![Powerade Madness - [object Object]](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fzkab4ffv%2Fproduction%2Fae757172100275ef6075c0de72a62cf5705f46a7-3584x1978.png&w=3840&q=75)
Fruit Punch
For this spot, we were inspired by soccer and the type of madness that can go down in the locker room. We leveraged soccer balls as a way to create a sense of chaos, derived from the electrolyte orbs trapped within them. What was left was a vibrant, zero gravity-type environment with these neon orbs illuminating the space and revealing the origin: Powerade.
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